Chapter 32 · Part 4
WABA Outbound & Inbound Reports
Two reports track your WhatsApp traffic by direction — what you send (Outbound) and what customers send you (Inbound). Each can be filtered by date and exported.
Outbound Report
Under WhatsApp Business API → Outbound Message. It tracks messages you send through the delivery funnel and shows the charge. (Rates here exclude inbound messages.)
The outbound funnel
Sent
Left iSMS to WhatsApp
Delivered
Reached the handset
Read
Opened by the recipient
Each stage is shown as a percentage of outbound, alongside total charge, a daily trend, conversation type, and your top business numbers.
The message details table lists each message with its send / received / read status, charge, and direction.
Inbound Report
Under WhatsApp Business API → Inbound Message. It summarises what customers send you — messages received, unique senders, and the split between text and media.
- Messages received & unique sendersVolume and how many distinct people messaged you.
- Message typesText vs media share of inbound.
- Active days & peak hoursWhen inbound activity happens.
- Top numbers & sendersWhich business numbers received most, and your most active senders.
